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Step into the Era
of
Agentic Commerce
At Aurelis, we prepare brands for tomorrow.

Step into the Era
of
Agentic Commerce
At Aurelis, we prepare brands for tomorrow.

Step into the Era of Agentic Commerce
At Aurelis, we prepare brands for tomorrow.

Led by tech veteran Max George, Aurelis bridges the gap between retail and AI shopping innovation.

Led by tech veteran Max George, Aurelis

bridges the gap between retail and AI shopping innovation.

Led by tech veteran Max George, Aurelis bridges the gap between

retail and AI shopping innovation.

The Firm
Agentic Transformation Consultants

Aurelis is a management consulting firm specializing in AI shopping and Agentic Commerce transformation. We partner with leadership teams to set their brands up for success in the changing digital ecosystem.

About Max George
Founder & Managing Partner

The Firm
Agentic Transformation Consultants

About Max George
Founder & Managing Partner

Max George’s success in guiding brand leaders through today’s evolving shopping ecosystem is rooted in nearly a decade of experience in consumer behavior, e-commerce and AI shopping.

Formerly the Global Product Lead for Agentic Commerce at Google, Max led product and go-to-market strategy for the company’s portfolio of AI-powered shopping experiences. She worked on features like Shopping in AI Mode, Shopping in Gemini, the Universal Commerce Protocol and agentic checkout, seeing them from ideation to adoption by billions of users. Max held multiple roles during her seven year tenure at Google, advising some of the world’s largest brands on product data, campaign strategy and how to succeed in the age of AI.

Prior to this, Max was a consultant at the Yale Center for Customer Insights, where she worked with Fortune 500 companies to convert behavioral economics research into consumer engagement strategies.

Max is an active member of the New York City startup community, consulting tech founders and operators on intelligent shopping. She’s also a guest lecturer at Yale University, where she's taught MBA students about AI and the future of commerce.

Innovate at the speed of change.

Innovate at the
speed of change.

Innovate at the speed of change.

The brands poised to lead in the age of agentic are the ones who cement their strategy in these early innings –

before costs rise and competitors catch up.

At Aurelis, we collaborate with brand executives to build their agentic playbook: assessing readiness, evaluating LLM performance and resolving the organizational gaps that leave no one owning your data, your infrastructure or your discoverability. Our team's experience building agentic at the leading tech companies — and advising leaders of the world's largest brands — positions us to help you navigate the transition to agentic with confidence.

Our services include:

The brands poised to lead in the age of agentic are the ones who cement their strategy in these early innings – before costs rise and competitors catch up.

At Aurelis, we partner with retail executives to build their agentic playbook: assessing readiness, evaluating LLM performance and resolving the organizational gaps that leave no one owning your data, your infrastructure or your discoverability.

Our team's experience building agentic at the leading tech companies — and advising leaders of the world's largest brands — positions us to help you navigate the transition to agentic with confidence.

Education

Executive Workshops

Education

Executive Workshops

Education

Data Optimization

Audit

LLM Discoverability

Audit

LLM Discoverability

Strategy

Agentic Readiness

Strategy

Agentic Readiness

Strategy

Step into the Era
of
Agentic Commerce
At Aurelis, we prepare brands for tomorrow.

Step into the Era
of
Agentic Commerce
At Aurelis, we prepare brands for tomorrow.

Step into the Era of Agentic Commerce
At Aurelis, we prepare brands for tomorrow.

The Firm
Agentic Transformation Consultants

Aurelis is a management consulting firm specializing in AI shopping and Agentic Commerce transformation. We partner with leadership teams to set their brands up for success in the changing digital ecosystem.

About Max George
Founder & Managing Partner

The Firm
Agentic Transformation Consultants

About Max George
Founder & Managing Partner

Max George’s success in guiding brand leaders through today’s evolving shopping ecosystem is rooted in nearly a decade of experience in consumer behavior, e-commerce and AI shopping.

Prior to this, Max was a consultant at the Yale Center for Customer Insights, where she worked with Fortune 500 companies to convert behavioral economics research into consumer engagement strategies.

Max is an active member of the New York City startup community, consulting tech founders and operators on intelligent shopping. She’s also a guest lecturer at Yale University, where she's taught MBA students about AI and the future of commerce.

Innovate at the speed of change.

Innovate at the
speed of change.

Innovate at the speed of change.

Executive Workshops

Executive Workshops

Data Optimization

LLM Discoverability

LLM Discoverability

Agentic Readiness

Agentic Readiness

Agentic Readiness

Request a consultation

Request a consultation

Step into the Era of Agentic CommerceAt Aurelis, we prepare brands for tomorrow.

Step into the Era of Agentic CommerceAt Aurelis, we prepare brands for tomorrow.

Step into the Era of Agentic CommerceAt Aurelis, we prepare brands for tomorrow.

The FirmAgentic Transformation Consultants

Aurelis is a management consulting firm specializing in AI shopping and Agentic Commerce transformation. We partner with leadership teams to set their brands up for success in the changing digital ecosystem.

About Max GeorgeFounder & Managing Partner

The FirmAgentic Transformation Consultants

About Max GeorgeFounder & Managing Partner

Max George’s success in guiding brand leaders through today’s evolving shopping ecosystem is rooted in nearly a decade of experience in consumer behavior, e-commerce and AI shopping.

Prior to this, Max was a consultant at the Yale Center for Customer Insights, where she worked with Fortune 500 companies to convert behavioral economics research into consumer engagement strategies.

Max is an active member of the New York City startup community, consulting tech founders and operators on intelligent shopping. She’s also a guest lecturer at Yale University, where she's taught MBA students about AI and the future of commerce.

Innovate at the speed of change.

Innovate at the speed of change.

Innovate at the speed of change.

Executive Workshops

Executive Workshops

Data Optimization

LLM Discoverability

LLM Discoverability

Agentic Readiness

Agentic Readiness

Agentic Readiness

Request a consultation

Request a consultation

Step into the Era
of
Agentic Commerce
At Aurelis, we prepare brands for tomorrow.

Step into the Era
of
Agentic Commerce
At Aurelis, we prepare brands for tomorrow.

Step into the Era of Agentic Commerce
At Aurelis, we prepare brands for tomorrow.

The Firm
Agentic Transformation Consultants

About Max George
Founder & Managing Partner

The Firm
Agentic Transformation Consultants

About Max George
Founder & Managing Partner

Innovate at the
speed of change.